The Keratin Complex Difference
 Customizable treatment that has the ability to smooth frizz, straighten hair or define curls
 Preserve hair fibers & build mechanical strength
 Increase manageability
 Retains Moisture
 Zero Downtime
 Deal for all hair types
 Cumulative results
 No change to curl pattern with “Natural Curl Finish”
 Result last up to 3 months


What’s a keratin treatment
A keratin is a smoothing treatment seals the hair cuticle with a coating of protein that eliminates frizz, and
adds softness and shine.


What does a keratin treatment do for the shine, health, and color of hair?
It makes the hair smooth and more manageable. It’s even great after a color service, as it will seal in your
color and add incredible shine. For clients, both men and women, it can also help with unruly hair, helping
cut styling time in half.


Who’s the ideal candidate?
I have tons of clients coming in and asking what exactly is a keratin and if they would be a good
candidate for it. It's not for everyone though. If you have coarse and frizzy hair, I highly recommend a
keratin, as it’ll eliminate frizz and soften hair for easier styling. If you’re someone who doesn't like their
curl, or blows their hair out smooth on the daily, I would definitely recommend a keratin.


Who’s not a good candidate?
I would not recommend a keratin on someone with fine, thin texture, straight hair, or overly processed
hair. For the angel fine-haired clients, again, I don't think a keratin would be ideal, as the high heat of the
flat iron can cause damage and make the hair break but they’re some exceptions. The same applies to
overly processed hair, such as a bleach and tone or platinum blonde.


How much damage does a keratin treatment cause hair? Is it similar to getting your hair colored?
Keratin treatments aren't necessarily damaging, they can be nourishing to the hair. Over time, we start to
lose our own keratin protein in the hair and a treatment can put the keratin back into the hair. When it
comes time to flat ironing during the process, that's where damage can come into play. Flat ironing the
hair to seal the product in is a must for a treatment and depending on hair type and condition, will have to
be highly evaluated by your stylist. On someone with a lot of highlights, you would use a lower heat
setting and do less passes as opposed to a virgin-haired client whose hair won’t be as prone to damage
with the iron set to a higher heat setting.


How long should you wait to shower or get hair wet after the treatment?
Typically, keratin product lines recommend a waiting period of two days or 48 hours post treatment before
shampooing or getting hair wet. This allows for better lasting results.


What shampoo and conditioner do you recommend clients use post treatment?

Shampoo should always be sulfate-free. My recommendation :
Keratin Care Smoothing Shampoo & Conditioner/ Vanilla Bean Treatment


How long does a keratin treatment last?
A Keratin Treatment should last you anywhere from 3-6 months depending on how often you’re
shampooing, and making sure you’re only using sulfate-free shampoos.


How many times a year can you get the treatment without damaging hair?
I usually recommend 2-3 times a year. These treatments aren't cheap and one treatment can last you up
to at least six months with proper care and maintenance


What’s the cost of a keratin treatment?
The price for Keratin Treatment can range from $250- $500 depending on texture, length, density &
desired finish.


What's the difference between a keratin treatment and Japanese straightening?

There's a HUGE difference! A Japanese straightener is comparable to a relaxer—it changes your texture
for good up until the hair is fully grown out. A Keratin will eventually fade away and texture will still remain
somewhat soft, but you will still have a lot of your natural texture.


What's the process of a keratin treatment?
The process can take anywhere between 1 and 3 hours depending on hair type, length, and fullness


Prep:
Your hair your shampooed to strip any oils/ build up, then Towel-dried.


Application:
1. Hair is parted into 4 sections, taking 1/2-inch to 1-inch subsections, the Keratin product will be applied
from root to ends while combing through to ensure even distribution.
2. When applications complete, hair will be covered with a plastic cap for 40mins (30mins for Curl Finish).


If you desire the "Natural Curl Finish"


1. Your hair is rinsed using medium to cool water then Towel- dried.
2. Then a deep conditioning mask will be applied (10-20 minutes)
*If a haircut is needed it may be performed here*
3. Rinse &  towel dried


Finish:
Apply curl enhancing products to Create Waves, Finger Style or Wash & Go.  Hair may be diffused or set
with hood dryer.
If you desire "Maximum Straightness & Frizz"

Blow-Dried:
Your hair will blow dried in sections to smooth strands.


Smoothing:
1.Once hair is 100% dry the flat iron process begins.  There may be 3-8 passes depending on how
smooth and straight the client wants the hair.
*If a Haircut I need it can be performed here.
2. Hair is rinsed, and deep mask is applied (10-20 minutes)
3. After mask saturation is complete hair is rinsed (for the last time) & then styled.